The unspoiled beauty of the area needed to be promoted at the national and international level, therefore starting with 2011 we have built the first 104 KM mountain-bike trails in Romania, to have a base for the sustainable tourism in the area.
This network of mountain-bike trails links together eight Saxon villages (Viscri - Bunești - Criț - Meșendorf - Cloașterf - Saschiz - Archita - Daia), with their beautiful landscapes and fortified churches in our region, and the most important touristic attraction, the medieval city of Sighișoara.
The goal of this project was to develop an innovative green Mountain Bike Trails (MTB) network, built by local people so providing employment and “ownership”, to bring responsible tourists into the area, increase local incomes and improve long-term prosperity in these communities.
Objectives were to:
1. Prepare a 100 km mountain bike network linking 8 villages in 5 comunes to each other, and to the UNESCO World Heritage Site city Sighisoara.
2. Prepare a tourism strategy for the mountain bike network and all products and services linked with the network, so that additional benefits are developed linked to the network.
3. Awarness-raising for green tourism linking urban with rural areas, using festivals, websites, mobile telephone apps, to attract high-income, responsible tourists who will appreciate the landscape and be pleased to support its continued good management by local people, as well as enjoy the recreational experience.