Communication with the consumer

Informative campaigns for the consumers: ADEPT is working to raise awareness, among the local communities and the general public, emphasizing on the importance of conservation of these High Nature Value landscapes and the benefits they get from them.

The key importance of farmers markets is that the producers themselves sell their own products, which are local or regional. The consumers meets the producer, establishing an extra level of trust in the food product, and raising consumer awareness of the links between local food, high quality food, healthy food, prosperity of rural communities, and survival many aspects of national rural traditions and landscapes.

Local and short food chains are good for everyone, producers and consumers alike. And they have additional advantages in reduc- tion of carbon footprint of foods, so reducing pollution and global warming.”

Informative campaigns for consumers

Know your food, know where it comes from campaign
In 2011 we carried out our campaign, a message that the EU supports local and traditional food, small-scale producers and short supply chains strongly linked with High Nature Value landscapes. The campaign reached thousands od Romanian citizens by making local markets into a media story.

Peasant food for modern people
Through our national communication campaign, part of ESSEDRA project, we aimed to inform as many people about the importance and relevance of peasants (i.g. small scale farmers) in an ever changing and growing global market. It is of upmost importance for people to realise that these small scale farmers, that have a special connection with the land and thus the food they produce, hold in their traditional knowledge the key for a sustainable agriculture, capable of delivering high-quality food that is Good, Clean and Fair.

Related Publications

When You Shop use your Head
Let’s be aware of what we eat

Related Projects

CAP Information Measure

Demonstration markets, raising international awareness of CAP support for sustainable agriculture responsive to Europe’s social expectations
Funded by:European Union, Directorate General for Agriculture and Rural Development
Project Duration: 2011 (1 year)

ESSEDRA - Environmentally Sustainable Socio-Economic Development of Rural Areas

International project developed in partnership with Slow Food International and 10 other organizations from 8 countries, for experience sharing, and promoting local/traditional products all around Europe
Funded by:European Commission
Project Duration: 2012 - 2016 (4 years)

GIRO - Geographical Indicators

International project developed in partnership with Slow Food International and 10 other organizations from 8 countries, for experience sharing, and promoting local/traditional products all around Europe
Funded by:European Commission
Project Duration: 2012 - 2016 (4 years)

Our Strategic Partners

Biodiversity conservation and community development in Transylvania
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