The Overall Objective: Increasing employment by supporting non-agricultural businesses in the urban area by promoting entrepreneurial culture and developing entrepreneurial and managerial knowledge and skills among 300 individuals (unemployed, inactive, job-seekers and start-ups) in order to create new jobs in South Muntenia region (Argeș, Călărași, Dâmbovița, Giurgiu, Ialomița, Prahova, Teleorman counties), facilitating the start of new business, thus encouraging entrepreneurship and self-employment.

Specific Objective 1: Encouraging entrepreneurship through the development of entrepreneurial skills. The achievement of this objective is to provide a training program for the development of entrepreneurial skills for 300 people (unemployed, inactive people, people who have a job and wish to set up a business to create new jobs) that meet cumulatively the following conditions: they intend to set up a non-agricultural business in the urban area, have their residence or domicile in the rural or urban area of ​​the Center region. Out of targeted 300 people, 70 people will be unemployed, 160 inactive and 70 people who want to start a job in order to create new jobs.

Specific Objective 2: Stimulate self-employment by developing and funding 40 business plans and by providing support and expert advice for startup business. Setting up a support hub for organic and sustainable business initiation and development (strategically positioned to allow easy access for all potential beneficiaries in the region). The direct benefit resulting from this objective is the establishment of at least 40 enterprises (based on a business ideas contest), which will receive technical, financial support, support for implementing business plans. Also, another direct benefit is that at least 80 jobs will be created within the 40 start-ups.