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Viscri Farmers Association
5,000 familes in Târnava Mare
Improve qulity of milk produced in the area by designing and creating a local cheese value chain
Encourage people to stay in their family farms
The goal of the project is to design and create a local cheese value chain in the Saxon Villages area of Transylvania (Târnava Mare), which will give added value to the milk produced by grass-fed cows owned by family farmers in the region.
The Târnava Mare landscape is one of the last and richest landscapes in Europe in terms of biodiversity of the region. The cows grazing on these pastures in a “naturally organic” farming system produce a high quality milk which can be demonstrated scientifically, by analysis, to be especially rich in healthy and tasty compounds and elements. From this raw material, a cheese can be made that carries all its uniqueness and natural quality to the table of those consumers in Romania and around the world who are eager to value that quality.
This project aims to allow the farming communities (around 5.000 families) of the area, the stewards of this land, to give it the value it deserves through developing an entrepreneurial vision, differentiating their products from industrial quality commodity products, while at the same time escaping from the niche ‘trap’ that can restrict volume of sales and innovation in production, and ultimately allowing for the sustainable long term survival of these landscapes and their communities.
This project will help lift them from poverty and encourage young people to stay in the family farms.
Viscri, like many villages in Romania (and not only Romania) suffer from lack of mutual trust which undermines their ability to withstand social and economic pressures. The project will be a catalyst for cooperation and trust.
Consumers will have better access to quality food and will also be more aware of the values of Romanian HNV farmed landscapes and more supportive of them in their purchasing choices.
Social Responsibility of Corporates can step in and offer their support to local communities threatened with abandoment. With your company’s co-financing, we will be able to offer a better sustainable future to rural communities.
According to the United Nations Industrial Development Organization (UNIDO), “Corporate social responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (Triple-Bottom-Line Approach), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that.”